Digital Marketing Specialist

Описание

Cargotec is a leading provider of cargo and load handling solutions with the goal of becoming the leader in intelligent cargo handling. Together with our business areas Kalmar, Hiab and MacGregor we offer products and services that make global trade faster, smarter and more sustainable.

Currently we are looking for an inbound, digital marketing professional, who loves turning data into great content and new business opportunities. As our Digital Marketing Specialist, you will be responsible for harnessing our digital channels, CRM, marketing automation platform, and data to generate growth in our Services and parts business. You will be joining a global company and working with a passionate and ambitious team.

Please note, it's fixed-term contract for one year.


KEY ACCOUNTABILITIES:
Design digital campaigns according to business goals and agreed deadlines
Coordinate and manage the creation of digital content such as landing pages, social media content, SEO/SEM, email and/or display advertising
Build marketing automation programs to support and drive growth in Kalmar digital services
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Identify critical conversion points and drop off points and optimize user funnels
Collaborate with agencies and other vendor partners to develop content which strengthens the brand and generates requested results
Suggest strategies and methods for improvement
Measure and report performance of executed digital marketing tactics and assess against goals (ROI and KPIs)
Stay up-to-date with digital media technologies and latest trends


WHAT YOU'LL NEED TO SUCCEED:

Education
Bachelor’s or master’s degree in marketing or a related field
Experience
2+ years of proven working experience in digital and inbound marketing and content creation
Demonstrable experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics)
Working knowledge of ad serving tools
Experience in setting up and optimizing PPC campaigns on major search engines
Working knowledge of EPIservier, Salesforce and Pardot is a merit

INTERESTED TO JOIN?

If yes, please submit with your CV in English.

Cargotec and its businesses
Cargotec (Nasdaq Helsinki: CGCBV) enables smarter cargo flow for a better everyday with its leading cargo handling solutions and services. Cargotec's business areas Kalmar, Hiab and MacGregor are pioneers in their fields. Through their unique position in ports, at sea and on roads, they optimise global cargo flows and create sustainable customer value. Cargotec has signed United Nations Global Compact’s Business Ambition for 1.5°C. The company’s sales in 2020 totalled approximately EUR 3.3 billion and it employs around 11,000 people.

Изисквания към кандидата

Езикови познания:

Трудов опит:
С професионален опит от 1 - 3г.

Образование:
Бакалавър

Ние предлагаме

Вид заетост:
Пълен работен ден

Срок на заетост:
Постоянна

Договор:

Ниво в йерархията:
Административен персонал

Категория:

Дигитален маркетинг

Държава:

България

Населено място:

Гр. София

Адрес:

София, Бул. Витоша 89Б, Милениум Център, етаж 8

Дата:

08.03.2022

Организация:

Cargotec Bulgaria
Фирма/Организация - Директно търсеща служители

Детайли за организацията:

Повече информация за Cargotec Bulgaria може да получите ТУК