Engagement Campaigns Manager- Sofia

Описание

General duties
Monitor the local and international market for innovative engagement, loyalty and rewards campaign mechanics run by other companies (banks and non-banks) and turn the best ideas into innovative proposals for DSK clients.
Segment clients based on internal data and design personalized offers that match their behavior and needs.
Collaborate with Daily Banking Team on launching campaigns and daily, weekly or monthly challenges.
Implement campaigns yourself in the Rewards platform, setting conditions with low-code/no-code solutions.
Cooperate with the Marketing team to create attractive messages and visuals and to deliver them to the customers in the digital channels (push, banners, carousel in app)
Drive actions that popularize the program among DSK clients.
Develop new rewarding mechanics and work closely with Business line owners in the bank and external Partners to implement them.
Participate in the design of BI reports for campaigns and program performance.
Analyze campaign performance and use the findings to improve mechanics, offers and communication.


Requirements
Bachelor’s degree in Marketing, Business management, Economics, Finance or a related field.
Experience in campaign management, loyalty or rewards programs, CRM, digital marketing or product management; familiarity with low-code/no-code tools and BI reporting is an advantage.
Analytical mindset – able to segment customers, define success criteria and measure campaign performance.
Creativity and curiosity – you follow what companies across industries do to engage customers.
Excellent communication skills in aligning priorities with business stakeholders.
Self-driven and proactive – you take ownership and bring solutions, while enjoying cooperation and teamwork.
Excellent command of English and Bulgarian.


DSK Bank offers
Food vouchers in the amount up to 102.26 euro per month;
Bonus scheme depending on the achieved results;
Additional Health Insurance;
Favourable conditions for housing and mortgage lending, as well as for bank products and services;
Preferential conditions for Multisport / CoolFit cards;
20 + 5 paid holiday leave;
Refer a Friend Bonus.


Documents for application
CV

Изисквания към кандидата

Езикови познания:

Трудов опит:
С професионален опит от 1 - 3г.

Образование:
Бакалавър

Ние предлагаме

Вид заетост:

Срок на заетост:

Договор:

Ниво в йерархията:
Експертен персонал без ръководни функции

Категория:

Банково дело

Държава:

България

Населено място:

Гр. София

Адрес:

ул. “Московска” 19, Централно управление

Дата:

16.10.2026

Организация:

Банка ДСК АД
Фирма/Организация - Директно търсеща служители

Детайли за организацията:

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