Email Marketing Specialist- София

Описание

Are you ready for your new career step? Do you want to work in an innovative and friendly atmosphere where your knowledge and skills are appreciated? If yes, iCard is the perfect place for you.

iCard is a Bulgarian fintech company delivering smart end-to-end payment solutions to more than 1 million clients in over 30 countries in Europe. We reinvent the relationship between people, money and technology. iCard’s mission is to make everyday payments easier, accessible, and secure. In team iCard, we work together to achieve these goals. That’s why our success always has a human face.

We are looking for a talented Email marketing specialist to join our marketing forces and help us further expand our email marketing strategies. Your primary duties include: running email marketing campaigns, managing email databases and preparing email marketing reports and creating engaging newsletters.

If you’re interested in fintech and can think out of the box with innovative ideas to generate leads, to boost engagement and customer activity, you are the right person for our team. As an Email marketing specialist, you will be responsible for creating and managing email marketing campaigns to promote company products and services.

Your new job:
Support existing email marketing practices and processes of planning and executing customer email campaigns along each step of the customer journey process. That includes: creating the concept, content, structure, setup, customization in terms of language, target audience, tracking, KPIs, reporting, etc.
Execute end-to-end email marketing campaigns via the Mailchimp email automation platform
Create and manage new marketing email campaigns, targeting internal audiences;
Manage existing, regular email marketing campaigns and optimize their quality over time;
Plan and execute customer email marketing campaigns for different products from the iCard product portfolio - creating the concept, content, structure, setup, customization in terms of language, target audience, tracking, KPIs, reporting, etc.,
Manage mailing lists and client database
Support the planning, preparation, and execution of push notification campaigns
Prepare email marketing reports on campaign, weekly and monthly basis.
Ensure the marketing messages are conveyed clearly and delivered correctly to prospects.
Ensuring all email campaigns comply with current email best practices in the industry.
A/B Testing on various email campaigns to establish the most effective
Ensure messages are sent in proper time, form and template.
Proofread emails for clarity, grammar, and spelling.
Review messages for brevity.
Follow up on interested respondents.
Use statistical analysis and reports to create campaigns.
Tracking and reporting on email campaigns to guide improvements.
Working closely with the Senior Email Marketing Expert and the whole Marketing team to constantly improve the email marketing strategy.

Your profile:
Minimum 2 years previous experience as an email marketing specialist
Fluency in English and Bulgarian
Excellent written and copywriting communication skills
Time management skills
Excellent Excel skills
Extremely analytical and able to translate complex data into actionable and profitable email marketing campaigns.
Ability to work well in a team
Ability to work in a dynamic environment
Bachelor’s or Master’s degree in Marketing, Advertising, or PR is considered an advantage

Изисквания към кандидата

Езикови познания:

Трудов опит:
С професионален опит от 1 - 3г.

Образование:
Бакалавър

Ние предлагаме

Вид заетост:
Пълен работен ден

Срок на заетост:
Постоянна

Договор:

Ниво в йерархията:

Категория:

Маркетинг

Държава:

България

Населено място:

Гр. Варна

Адрес:

гр. Варна, п.к. 9009, Бизнес Парк Варна, сграда Б1

Дата:

13.03.2023

Организация:

Айкарт АД
Фирма/Организация - Директно търсеща служители

Детайли за организацията:

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