SEO Specialist

Описание

About Experian:

We are the leading global information services company, providing data and analytical tools to our clients around the world. We help businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. We also help people to check their credit report and credit score, and protect against identity theft.

In 2018, for a fifth consecutive year, Experian has been named to Forbes Magazine’s Top 100 list of the “World’s Most Innovative Companies.”

We employ approximately 17,000 people in 37 countries and our corporate headquarters are in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil. At Experian, we are committed to building an inclusive culture and creating an environment where people can balance successful careers with their commitments and interests outside of work. Our flexible working practices support our belief that this balance brings long-lasting benefits for our business as well as our people. Some roles lend themselves to flexible options more than others, and if this is important to you, we are open to discussing agile working opportunities during the hiring process.

Position Title: SEO Specialist

We have an exciting opportunity for a talented individual to join our Marketing team as a SEO Specialist.
This is a great opportunity for a technical marketing professional to expand their career across a truly global organisation. You will be working as part of the web marketing team across UK and EMEA who are responsible for delivering strong website performance for lead generation through digital initiatives and projects. You will be responsible for assisting with the delivery of our growth strategy through our online channels, with a key focus on our technical organic search performance (SEO), analytics and research, and conversion optimisation.

What is the SEO Specialist responsible for?
You can expect to be responsible for driving significant growth and efficiencies through technical SEO development and best practice, working closely with our acquisition marketing team to meet objectives for traffic acquisition. Specifically, you will be responsible for:

Owning and supporting digital projects to deliver business performance managing marketing and business stakeholders, and external suppliers and agencies.
Designing and creating web analytics reports, insight and analysis against growth KPIs; identifying trends and using research to find new growth opportunities across each of our websites.
Work with the team in being responsible for the content on our B2B websites ensuring it is up to date, to support the creation and updating of events and webinar pages, as well as reviewing and optimising these pages.
Encouraging and implementing SEO and analytics best practice across the business.
Identify and propose changes to optimise the web visitor journey across all our websites. Working with stakeholders to develop understanding of visitor behaviour and implementing changes to meet business needs e.g. drive more leads or online revenue.
Support the Digital Marketing Manager with projects and day-to-day admin tasks such as raising POs and budget management.
Maintain and summarise website KPI reports.
What are we looking for?
We're looking for someone who is passionate, ambitious and can work collaboratively as part of our wider Digital Media team. We're looking for:

Experience in technical SEO and keyword research
Ideally experience within a B2B marketing team (although all backgrounds will be considered)
Proficient in Google Analytics or other web analytics suites
Google Tag Manager experience
Proven experience in improving website conversion performance
Advanced experience in MS Excel
Able to produce actionable points from channel, campaign or report data
Working knowledge of web code, HTML, CSS and JavaScript

Изисквания към кандидата

Езикови познания:

Трудов опит:
С професионален опит от 1 - 3г.

Образование:

Ние предлагаме

Вид заетост:

Срок на заетост:

Договор:

Ниво в йерархията:
Експертен персонал без ръководни функции

Категория:

ИТ и Компютърни специалисти

Държава:

България

Населено място:

Гр. София

Адрес:

Цариградско шосе 115 Г, бл. Сграда Мегапарк, ет. 10, София 1784

Дата:

15.05.2019

Организация:

ЕКСПИРИЪН БЪЛГАРИЯ ЕАД
Фирма/Организация - Директно търсеща служители

Детайли за организацията:

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