Marketing Automation Specialist - EMEA

Описание

Experian’s Digital Media Marketing team is seeking a progressive Marketing Automation Specialist to help us develop and grow our B2B business and deliver a best-in-class online experience.

This is a great opportunity for an email marketing professional to expand their career across a truly global organisation. You will be working as part of the Marketing Automation team across UK and EMEA who are responsible for delivering strong website performance for lead generation through digital initiatives and projects. You will be responsible for assisting with the delivery of our growth strategy through managing and executing email campaigns using Marketing Automation and CRM tools.

We are a fast-paced and results-oriented marketing team, so we are looking for someone who can jump right in, think on their feet, be resourceful and be eager to learn. The ideal candidate will be the right balance of creative and analytical, responding quickly to marketing requests while also paying meticulous attention to campaign planning and results.
Responsibilities:

Work with marketing managers and internal stakeholders in planning and executing automated multi-touch marketing campaigns
Architect and configure email campaign canvas in Eloqua. Create an email campaign for each email communication, to include: Webinars, lead generation, thought leadership, events and automated emails.
Build, schedule, test and deploy Digital Assets for Emails. Create and maintain HTML emails and campaign workflow canvas.
Connect data Lists for Email Delivery. Eloqua lists will be uploaded and sync to Campaigns in the Salesforce CRM system.
Develop and execute strategies to optimize emails for deliverability, open rates, click through and conversion on both desktop and mobile devices
Provide frequent performance analysis and regular status reports, report on campaign key performance indicators, and make recommendations that increase results
Serve as the subject matter expert on marketing automation trends and best practices, as well as email and landing page optimization advancements


Requirements:

Experience building email and/or online automated campaigns, using CRM/automation platforms
Experience with CRM & Marketing Automation platforms – such as Eloqua, HubSpot or Marketo, and SalesForce.com
Strong knowledge of direct marketing, particularly devising and implementing email campaigns
Experience with customer/relationship marketing, marketing automation and digital marketing
Basic experience using HTML
Good organisational skills with ability to prioritise and juggle projects to strict deadlines.
Excellent written and verbal communication skills with a strong influencing and collaborative working style
Fluent verbal and written English

Изисквания към кандидата

Езикови познания:
Английски език

Трудов опит:
С професионален опит над 3 г.

Образование:

Ние предлагаме

Вид заетост:
Пълен работен ден

Срок на заетост:
Постоянна

Договор:

Ниво в йерархията:

Категория:

Маркетинг
Дигитален маркетинг
Мениджмънт, бизнес развитие

Държава:

България

Населено място:

Гр. София

Адрес:

Цариградско шосе 115 Г, бл. Сграда Мегапарк, ет. 10, София 1784

Дата:

12.10.2023

Организация:

ЕКСПИРИЪН БЪЛГАРИЯ ЕАД
Фирма/Организация - Директно търсеща служители

Детайли за организацията:

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