Web / Digital Marketing Manager, EMEA

Описание

We are currently looking for Web / Digital Marketing Manager to support the EMEA Central Marketing Team.The chosen candidate will join an international team, working alongside the marketers and communication experts across Europe.

The chosen candidate must be able to complete a wide range of activities requiring ability to work cross cultures and countries, excellent organizational skills and attention to detail. They must work well under pressure, ensuring the high quality of activity and achievement of result.
Responsibilities:

Web marketing strategy:

Develop the vision and strategy and lead best practice for digital marketing at Experian EMEA;
Build key relationships with different marketing departments across EMEA as well as relationships with cross-functional stakeholders;

Website management and content updates:

Work with international marketing teams to develop and implement a global strategy for design, content, advertising, optimisation and measurement
Be able to advice local teams on improving design, usability, content and conversion points;
Constantly monitor the positioning of Experian corporate sites in key countries;

Digital campaigns:
Be the advisor for national marketing teams for strategy plan development around PPC;
Develop SEO strategy plan, including onsite optimisation and link-building;
Assist the marketers responsible for social media with content and placement ideas;

Lead management:

Ensure web leads are tracked appropriately through the CRM system to manage and measure web conversion to sale;
Work with the local Marketing teams to develop lead nurturing to increase conversion to sale;

Supplier management:

Ongoing supplier management for SEO and analytics;

Marketing projects:

Active participation in planning, budgeting;
Business improvement and strategic planning initiatives;

Requirements:

Essential:

5+ years in a business or Marketing role;
5+ years of Digital Marketing experience;

Skill requirements:

Excellent communication skills in English, both oral and written;
Competency in Web and business analytics tools and reporting;
Experience with multivariate testing tools such as Omniture Test & Target or Google Website Optimizer/Offers;
Ability to create alternate conversion experiences to analyze behavior and performance;
Hands-on ability to construct test recipes, goals and content;
Fluent in web front-end technologies and trends;
Proven experience and significant understanding of planning and managing successful digital campaigns and websites;
Building and coaching a high performance team;
Commercial awareness;
Stakeholder and Supplier management skills;

We offer:

Personal Development - career pathway for professional growth supported by learning and development programs and unlimited access to online educational training courses, learning materials & books
Work environment - excellent work conditions with friendly environment, recognized strong team spirit, and fun and quality recreation time
Social benefit package - life insurance, food vouchers, additional health insurance, corporate discounts, Multisport card, and a Share options scheme
Work-life balance - 25 days paid vacation and 3 additional paid days for participation in Social responsibility events

Изисквания към кандидата

Езикови познания:
Английски език

Трудов опит:
С професионален опит над 3 г.

Образование:

Ние предлагаме

Вид заетост:
Пълен работен ден

Срок на заетост:
Постоянна

Договор:

Ниво в йерархията:

Категория:

Маркетинг
Дигитален маркетинг

Държава:

България

Населено място:

Гр. София

Адрес:

Цариградско шосе 115 Г, бл. Сграда Мегапарк, ет. 10, София 1784

Дата:

16.08.2017

Организация:

ЕКСПИРИЪН БЪЛГАРИЯ ЕАД
Фирма/Организация - Директно търсеща служители

Детайли за организацията:

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