Paid Search Marketing Manager - Sofia

Описание

Acronis is building its presence in Sofia from summer 2018 onwards, establishing its core R&D site within the Acronis EMEA region. If you would like to join the Acronis R&D team in Sofia, we are looking forward to receiving your application.

About Acronis

Acronis sets the standard for hybrid cloud IT data protection through its backup, active protection against ransomware, disaster recovery, and secure file sync and share solutions. Acronis delivers easy, fast, complete and affordable data protection of all files, applications and operating systems across any environment—virtual, physical, cloud, mobile and applications. Founded in 2003 in Singapore, with global headquarters in Switzerland, Acronis protects the data of more than 5 million consumers and 500,000 businesses in over 150 countries and 20 languages.

Summary:

We are looking for a Paid Search Marketing Manager (m/f) who will manage our Adwords, Bing accounts, Paid Social and 3d Party media campaigns. This role is within our Global Digital Marketing Team and will be responsible for planning, optimization, implementation, analyzing the results of our paid media activities. This position requires the ability to operate on both a strategic and tactical level, touching all aspects of search marketing including keyword management, creation of campaign messaging, bidding strategies, creative testing and analytics.

Responsibilities:

Develop near and long¬term PPC account strategies, roadmaps and execute day-to¬day tactics that increase revenue, lead generation, and overall profit margins
Conduct keyword research, campaign expansion and optimizations, competitive analysis, and a/b testing: landing pages, creative display, and ad copy
Analyze program performance and KPIs, provide weekly and monthly performance reports to benchmark against revenue and lead generation goals, budget pacing reports, and adhoc requests
Design and launch landing page A/B tests to optimize paid search performance
Coordinate PPC agency and multiple 3d party media relationship
Work with product marketing, design, content, PR teams on developing assets and copywriting
Stay current with new advances in search engine marketing, competitive landscape, and paid social best practices
Lead or assist other related projects
Partner with Organic Search Media team to support optimized spend goals and traffic plans
Skills required:

Bachelor's degree or higher
Minimum 3 years of performance marketing experience, agency or brand-side. Experience with Global multi-language PPC campaigns is a plus
Experience with B2B marketing campaigns is a plus
In-depth experience with Google Adwords and Bing PPC management - from account setting to day-to-day bid/copy optimization
Track record of managing online media placements across multiple channels
Ability to manage agencies effectively
Ability to identify new growth opportunities
Ability to make data-driven marketing decisions
Excellent analytical skills and technical knowledge of the online marketing toolset including: behavioral targeting, conversion tracking and audience building
Fluent oral and written English
What we offer:

Attractive remuneration;
Additional Health & Dental Insurance;
Public Transport Card;
Multisport cards;
Challenging atmosphere and interesting projects;
Future career development in a multinational company.

Изисквания към кандидата

Езикови познания:
Английски език

Трудов опит:
С професионален опит над 3 г.

Образование:
Бакалавър

Ние предлагаме

Вид заетост:

Срок на заетост:

Договор:

Ниво в йерархията:
Експертен персонал без ръководни функции

Категория:

Маркетинг
Мениджмънт, бизнес развитие

Държава:

България

Населено място:

Гр. София

Адрес:

гр. София, ул. Сан Стефано 22, ет. 3

Дата:

20.05.2019

Организация:

Acronis
Фирма/Организация - Директно търсеща служители

Детайли за организацията:

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