Brand Manager Premium Spirits- София

Описание

ABOUT YOUR NEW JOB:
Reporting to the Premium Spirits Business Manager, this role will be responsible for supporting the development of the Coca-Cola Hellenic spirits business for Bulgaria, as part of our growth story to deliver against our vision to be the 24/7 Beverage Leader in Bulgaria. This role plays a leadership role in developing brands, marketing strategies, translating these into operational plans. You will work closely with key business stakeholders across sales, marketing, supply chain, quality, Finance, and other suppliers – as well as with our region/group team and other countries for best practice sharing, supporting future countries in their market entry. Being a strong team player, this position can work in cross functional teams and demonstrate strong leadership of and through people throughout the organization.

YOUR NEW KEY RESPONSIBILITIES:
Defining category strategy in terms of products, brands/sub-brands role and localizing central assets based on country specifics;
Cascading brand strategy to the total commercial team;
Developing internal communication campaign for informing & engaging stakeholders;
Implementing marketing plan for the category;
Analyzing product / brand performance and share insights;
Managing brand budget ensuring achievement of relevant targets;
Identifying opportunities through market insights & field sales feedback from the market and drives initiatives leading to profitability;
Supporting On Trade and OFF Trade channel activities: Event sponsorship and activation, ONT related tailor-made projects, Annual activation calendars in both channels following the brands platforms).

ARE THESE YOUR SECRETS INGREDIENTS?
Essential:

Above the line marketing brand experience;
Experience in participating in Business Planning process;
Experience in managing brand marketing budget spending;
Deep dive in market research analysis and next steps implementation;
Fluent English;

Desirable:

Experience in Spirits industry;
FMCG or/and Advertising agency experience;
HoReCa experience;
Bulgarian language.

WHAT DO WE OFFER:
Company vehicle;
Reward and recognition bonus schemes;
Private health and life insurance;
Access to global learning and development programmes offering accredited and specialist training;
Career progression opportunities both locally and globally;
We support a flexible and hybrid work environment where team members are able to better manage the demands of their personal and professional lives;
'Refer a Friend' bonus scheme.

ABOUT YOUR NEW TEAM:
We are a family of over 28 thousand engaged people. Each and every one of us is the secret ingredient of Coca-Cola HBC – one of the world’s largest bottlers and partner of The Coca-Cola Company. Our every day mission is to delight over 600 million consumers by offering a choice of over 190 iconic global and favorite local brands in the moments that matter, 24 hours a day, 7 days a week. We are a truly empowered and talented team that drives superior results by winning and learning every day in 28 countries, across 3 continents. Our success comes from us working together as one to make a positive difference for the local communities we serve.

Изисквания към кандидата

Езикови познания:
Английски език

Трудов опит:
С професионален опит от 1 - 3г.

Образование:
Бакалавър

Ние предлагаме

Вид заетост:

Срок на заетост:

Договор:

Ниво в йерархията:
Средно управленско ниво

Категория:

Мениджмънт, бизнес развитие

Държава:

България

Населено място:

Гр. София

Адрес:

ул. "Рачо Петков Казанджията" 8

Дата:

23.11.2023

Организация:

Coca-Cola Business Services Organization
Фирма/Организация - Директно търсеща служители

Детайли за организацията:

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