Product Marketing Manager

Описание

As Acronis is dedicated not just to Cyber Protection but to the general protection of its potential and current employees, recruitment and onboarding process are being held online during the current global COVID-19 situation.
Acronis is growing quickly and leading the market with innovative solutions to drive growth. Our technology is constantly evolving and new features are being added with each release. We are looking for an experienced Product Marketing Manager (B2C) who will be responsible for the development of core product messaging for our consumer Cyber Security products and services, for content creation to support sales activities and outbound marketing activities, and for generating ideas and delivering customer acquisition campaigns.

The ideal candidate for this position will be a strategic thinker and compelling storyteller to craft strong collateral for our products across all markets and channels. S/he will be an exceptional product advocate and able to accumulate customer insights and to develop relevant use cases for Acronis’ technologies. S/he will deeply understand customer and channel needs, market dynamics, competitors, and product capabilities to deliver overall messaging and value proposition.
RESPONSIBILITIES:

Develop and maintain the Product Marketing content related to our the Cyber Protection Solutions which include Backup, Disaster Recovery and Security Products, including whitepapers, sales presentations, use cases, product demo scripts, website content, videos, infographics, competitive comparisons, and other assets
Author and facilitate content pieces - datasheets, landing pages, slides
Understand the competitive context and articulate Acronis innovations and differentiation
Work with Sales and other teams to understand product buyers, users and influencers to fine-tune messaging, sales and marketing approach
Communicate the value proposition of our consumer products and services to our global sales team and channel partners and develop the sales tools that support the selling process of our products
Constantly accumulate feedback on collateral, improve and drive field use of the marketing materials
SKILLS & EXPERIENCE:

2+ years of consumer marketing and/or management in B2C software from overall experience
Proven ability to drive product marketing including, developing product messaging and different content types for different audiences and channels
Ability to understand the audience requirements, typical cases and ways they use Data Protection Products, and ability to develop relevant content with an adequate level of technical detail
Ability to dive deep in technology and to be an evangelist for Acronis products and services
Proven ability to convey complex ideas simply and clearly in written and verbal formats
Proven ability to add value to the sales process through marketing, sales tools, training and presentation development and delivery
Excellent communication skills and ability to gather and refine information, and then present and champion your ideas
Achiever who thrives in a cross-functional team environment and is readily adaptable to changing market and organizational needs
Preferred industry background in Data Protection and Cloud Infrastructure

WE OFFER:

Attractive remuneration
Public Transport Support
Multisport card
Additional Health & Dental insurance
Free fresh fruits in the office
Free drinks (Coffee/Tea/Water)
Free parking slot
Tickets for conferences and seminars
Challenging atmosphere and interesting projects
Future career development in a multinational company
Offsite events and parties
#LI-GS1

Изисквания към кандидата

Езикови познания:

Трудов опит:
С професионален опит от 1 - 3г.

Образование:

Ние предлагаме

Вид заетост:

Срок на заетост:

Договор:

Ниво в йерархията:
Експертен персонал без ръководни функции

Категория:

Мениджмънт, бизнес развитие

Държава:

България

Населено място:

Гр. София

Адрес:

гр. София, ул. Сан Стефано 22, ет. 3

Дата:

21.11.2024

Организация:

Acronis
Фирма/Организация - Директно търсеща служители

Детайли за организацията:

Повече информация за Acronis може да получите ТУК