Product Owner - Digital Marketing Expert

Описание

Основни задължения:
• Plan and execute all digital marketing performance activities (e.g., SEO/SEM, marketing database, email, social media and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Be responsible for product requirements elicitation
• Participate in development, prioritization and maintenance of the team product backlog
• Manage, iterate and track the continued success of all product features
• Prepare and maintain project/product documentation and reports
• Work closely with business, technical and development teams to deliver the agreed roadmap and functionalities
Изисквания за заемане на длъжността:
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Higher Education in Marketing, Business, Economics, Computer Science or similar;
• Good command of English;
• High level of computer literacy – MS Office;
• Strong communication, analytical and problem-solving skills;
• Result focused, self-driven and motivated personality
• Experience with Agile values and principles is an advantage.
Ние предлагаме:
• Excellent opportunities for professional and career development in one of Bulgaria’s leading banks;
• Dynamic and challenging job;
• Friendly work environment;
• Preferences for bank products and services;
• Annual bonus scheme depending on the achieved results;
• Preferential conditions for Multisport card;
• Great location – in the heart of Sofia’s city center.
Необходими документи за кандидатстване:
• Detailed CV with a recent photo

Изисквания към кандидата

Езикови познания:
Английски език

Трудов опит:

Образование:

Ние предлагаме

Вид заетост:
Пълен работен ден

Срок на заетост:
Постоянна

Договор:

Ниво в йерархията:

Категория:

Дигитален маркетинг

Държава:

България

Населено място:

Гр. София

Адрес:

ул. “Московска” 19, Централно управление

Дата:

01.02.2024

Организация:

Банка ДСК АД
Фирма/Организация - Директно търсеща служители

Детайли за организацията:

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