Hot Drinks Brand Manager- София

Описание

ABOUT YOUR NEW JOB:
Reporting to the Coffee Business Manager, this role will be responsible for supporting the development of the Coca-Cola Hellenic coffee business for Bulgaria, as part of our growth story to deliver against our vision to be the 24/7 Beverage Leader in Bulgaria. This role plays a crucial part in developing our entrusted brands Costa Coffee and Caffe Vergnano by marketing strategies and translating them into operational plans. You will work closely with key business stakeholders across sales, marketing, supply chain, quality, Finance, and other suppliers – as well as with our region/group team and other countries for best practice sharing, supporting future countries in their market entry. Being a strong team player, this position can work in cross functional teams and demonstrate strong leadership of and through people throughout the organization.

YOUR NEW KEY RESPONSIBILITIES:
Defining category strategy in terms of products, brands/sub-brands role and localizing central assets based on country specifics;
Cascading brand strategy to the total commercial team;
Developing internal communication campaign for informing & engaging stakeholders;
Implementing marketing plan for Costa Coffee and Caffe Vergnano;
Analyzing product / brand performance and share insights;
Managing brand budget ensuring achievement of relevant targets;
Identifying opportunities through market insights & field sales feedback from the market and drives initiatives leading to profitability;
Supporting retail and HoReCa channel activities: Event sponsorship and activation, tailor-made projects and campaign, annual activation calendars in both channels following the brands' platforms.

ARE THESE YOUR SECRETS INGREDIENTS?
Essential:

Above the line marketing brand experience;
Experience in participating in Business Planning process;
Experience in managing brand marketing budget spending;
Deep dive in market research analysis and next steps implementation;
Fluent English;
Desirable:

FMCG or/and Advertising agency experience;
HoReCa experience;
Bulgarian language.

WHAT DO WE OFFER:
Company vehicle;
Reward and recognition bonus schemes;
Private health and life insurance;
Access to global learning and development programs offering accredited and specialist training;
Career progression opportunities both locally and globally;
We support a flexible and hybrid work environment where team members are able to better manage the demands of their personal and professional lives;

ABOUT YOUR NEW TEAM:
We are a family of over 28 thousand engaged people. Each and every one of us is the secret ingredient of Coca-Cola HBC – one of the world’s largest bottlers and partner of The Coca-Cola Company. Our every day mission is to delight over 600 million consumers by offering a choice of over 190 iconic global and favorite local brands in the moments that matter, 24 hours a day, 7 days a week. We are a truly empowered and talented team that drives superior results by winning and learning every day in 28 countries, across 3 continents. Our success comes from us working together as one to make a positive difference for the local communities we serve.


СОЦИАЛНИ ПРИДОБИВКИ
Бонус стимули
Служебен автомобил
Възможност за развитие
Допълнително здравно
осигуряване
Ваучери за храна
Работодател с равни възможности
НАШИТЕ НАГРАДИ
МАРКИ

Изисквания към кандидата

Езикови познания:
Английски език

Трудов опит:
С професионален опит от 1 - 3г.

Образование:
Бакалавър

Ние предлагаме

Вид заетост:

Срок на заетост:

Договор:

Ниво в йерархията:
Средно управленско ниво

Категория:

Мениджмънт, бизнес развитие

Държава:

България

Населено място:

Гр. София

Адрес:

ул. "Рачо Петков Казанджията" 8

Дата:

04.07.2024

Организация:

Coca-Cola Business Services Organization
Фирма/Организация - Директно търсеща служители

Детайли за организацията:

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